A full rebranding of a well-known tea company in order to target those who see tea as boring. Through our insight we saw the connection between the process of making tea and making wine. Both are to be savored and valued for its divine craft. 

 

Inspired by the 1920's glamourous era, we created a social campaign and rebrand to communicate to people that tea doesn't have to be 'boring. Twinings tea can be made into many exciting glamourous drinks!